Released on = March 15, 2006, 9:07 pm

Press Release Author = LawFuel.com

Industry = Internet & Online

Press Release Summary = How to use key words to optimize press releases for maximum
search engine exposure. Plus, the secret ingredient to obtaining sales from press
release distribution.

Press Release Body = Using keywords to optimize your press releases - And the secret
that will get your business noticed (that others are ignoring)

By John Bowie / News Release Service Owner & Publisher

Writing for machines may seem a strange way to proceed with the preparation of a
press release - but it is one component to writing a successful press release that
can result in a massive PR-payoff.

There are certain basics that anyone wanting to achieve high search engine rankings
need to fulfil. But there is also one secret component that many search engine
optimizers forget when preparing their releases - of which, more later.

First, let\'s consider what you must do to optimize your news release? The answer is
two words: Key Words.

Key words are the essential words that your clients or customers will use to find
you - or your competitor. They are the search terms, the words that describe the
product or service you offer. They are also something else: Gold in the right
hands.


Let\'s say the media are looking for your business. What is the word or search term
they would use?
Ask yourself (and your staff, friends and customers) what they use to find a product
or service like yours. Do they search under your brand, or your service/product
type, or generically in some manner? Do they search using geographical factors?

Are these issues that you have seriously considered? Have you tried to \'break down\'
your business into a few, critical key words?

There are a number of useful tools available that can help your search - Google
search terms, Overture\'s search tool, Wordtracker and others - but you can simply
search the major search engines to find what words surfers are using to find your
business.

Then work out what others, like the media, would use to find your business. It may
be a different set of words or word. For instance, your business in auto repairs
might use that term by customers, but media interest may be more focused on a search
term like \'auto repair service provider\' or \'auto services\'. You need to check and
find out the key words that your target audience is using to find you.

Once you\'ve located the \'gold\', you need to mine it. You need to use those words in
your company reports, company statements, announcements and - of course - press
releases. Focus just on a few key words so as to not lose the momentum and impact
that they create. But use them in your content and, where possible, hotlink them to
your content.

When search engine "spiders" hunt for text items and key words they particularly
like links to the words you have used, rather than to something that could mean
anything - such as a generalized link to an information service.

There\'s lots more to this, but the first step for anyone writing for search engines
is to hunt down those key words. And mine them.

And the secret? Well, it\'s like this. Writing using key words is writing for the
search engine spiders who place your item into the engines - which in turn permits
your business to increase its exposure. But then what? You need to convert surfers
into clients or customers.

How do you best do that? Obviously if your business is providing the required
product or service you\'re ahead of the game, but in a competitive marketplace you
have to be noticed as well. You need to "engage" the Web surfer with your content.
Infusing your copy with key words is fundamental. But so too is writing in a manner
that will engage with the reader in a way that they want to use your product or
service. Get emotional (without being sappy) about your product, service or
business. Build in humor and humanity, whenever appropriate. If you seem to be a
real person, rather than a robotic, PR type writing for machines then you may get
the rankings, but you won\'t get the business
Go to it. Get emotional. And use the right words.

©2006
John Bowie founded www.LawFuel.com the legal news network and one of the largest
law news release websites on the Net. He is a partner of PRWeb the optimized web
press release service, available discounted through the www.lawfuel.com website. He
also writes and publishes for the Web and elsewhere.

Read http://pressreleaseinsider.blogspot.com



Web Site = http://www.lawfuel.com

Contact Details = John Bowie
97-99 Courtenay Place
Wellington , 6001
$$country

0064049787347
john@lawfuel.com
http://www.lawfuel.com